subject: Using Google Maps For Local Seo Optimization [print this page] Do you have a business that caters to people in a specific location? A brick and mortar business? If so I have some news that could dramatically increase your customer base, offering you more leads and more sales. Make sure you read all 7 because Im saving the best for last!
1.Your Customers are Already Looking for You
If you offer a service or product that people want or need, they are probably looking for you on the internet. Maybe not specifically you, but they are definitely looking for a way to get what they want.
2.Familiarity & Trust
When somebody sees the name of your business on the map, it gives them feeling of trust and security. Having your phone number and address visible also adds to the trust that somebody will have in you. Its almost like a theme park map, you know the ones They have the whole park mapped out with each attraction drawn and listed. Well you can be on the map like that, except instead of drawings, you can have actual aerial photos and street level photos of your place of business. Very cool!
3.Ease Of Use
A Google map is a handy tool that almost every body has seen and used. Its really a brilliant use of technology as it serves many purposes at once. Here are my favorite features:
a.The ability to view many businesses or attractions in relation to each other.
b.The ability to zoom in and out.
c.You can get detailed information about businesses including photos and videos.
d.Reviews: Read them before visiting, and leave them after visiting.
4.Unlimited Possibilities of Getting Found
With the internet growing by leaps and bounds and the use of mobile technology on the rise, your business literally has the potential to be found by billions of people.
5.Dont get Listed on Google Maps
The only type of business that shouldnt be listed on Google maps is the business that doesnt want any more business. So if you already have all the business you want, dont bother. Is that you? If it is congratulations, you have beat the recession, for everybody else, take the plunge.
As promised, the two best reasons are coming up. Stay with me!
6.Help Your Customers Find You
Google maps listings are generally at the top of the first page of search results. Sometimes it is below some of the organic listings. If you can get listed in the top 7 maps listings, you just trumped 99.9% of your competition in the search results. Its the first thing people see and your chances of being seen are in the 93% range.
Heres the best reason to be on Google Maps. Everything else is just icing on the cake.
7.According to Google, One out of five searches on Google are related to location. Thats 20% of all searches on Google are specific to a certain location. That is a lot of searches, not only that but the people that are searching are laser targeted and ready to take action. What better chance do you have of gaining the perfect customer than the one that is looking for your business in the very place that it resides?
