subject: The Importance Of Finding Your Market [print this page] To create your own product, you will need to first begin with a topic. This needs to be the fun a part of product creation. How do you choose a topic? That's easy! First discover a hungry group of consumers after which discover a subject that either solves a problem they have or advantages them in some way.
Many info product creators will just start creating a product on a given topic, and then, when the product is finished, they will look for buyers. Well, I'm here to tell you that this is the wrong way of approaching info product creation.Wouldn't you be better off if you created a product specifically for an information hungry audience? Even better, create a product for an audience hungry for information who has money! That way, you would know that the buyers existed, even before you put all that time into creating your info product.
When you plan the creation of your information product using this technique, you will vastly improve the success of your product! By "success" I imply two issues: the profitability of your product as well as the recognition of you as the creator.
Let us look at two examples-example 1 I know fairly a bit about a particular subject. I decide to write an e book that focuses on the subject. So, I spend a few days to some weeks placing all of my efforts into an e book. After I'm completed, I determine to start putting it on my website. Now, I am going to do a little analysis and I discover that each one of my keywords that are used throughout my e book have less than 1,000 searches accomplished per month. Not solely that, but there are already over 20,000 sites that present information on this subject!
Oh no! Now what am I going to do? How will my new e book compete with over 20,000 sites to get those few people who actually search on the subject each month? I do the best that I can in optimizing my site for the search engines and I hope that I have really high conversion rates.
Example 2 -I know quite a bit about several subjects. I could easily put my thoughts together into an e book. To help me decide which subject I
should select, and how to focus my thoughts on that subject, I do some research. I want to find a topic that has a number of people who are interested in the topic. I want to make sure that those people are actually willing to spend money to obtain that information. I want to find unique ways of telling those people that I provide the information they want and need through my e book.You can clearly see that the second example is the winner.
