subject: Search Engine Optimization Tips- What is SEO? & How Can it Help You Make Money Online? [print this page] Search engine optimization isn't really complicated. It's just the process of optimizing your website to get higher rankings in the search engines. How do you optimize your website? It involves 2 parts: what you do the pages of your website and how many websites are linking to you that are also related to the topic of your website.
What needs to be done to the pages of your website for it to rank higher?
The keyword phrase (or search term) that you want to be ranked for needs to be included in the following places for each of the pages on your site that wants to be ranked for the keyword phrase.
In the meta keywords, description and title tags.
Shown in the page title as near to the beginning (to the left) as possible
Preferably in the first paragraph or so of the page body itself.
Included throughout the page without excessive repetition.
How do you get other websites to link to you?
One of the best ways is to write articles and submit them to an article directory like EzineArticles.com. This is a site that is loved by Google and gets lots of traffic. What does this mean? That you get traffic from this site to yours as well as higher rankings and traffic from Google. Why? Because Google will pick up your article and include it in their search results.
There are many ways of getting links (also known as backlinks) from other sites. Article directories are one of the best since they are content based and Google loves content.
Links from social media sites like Facebook and Twitter are also good. Any site that has a good authority and traffic in Google is a good bet. And the closer the topic is related to your website the better.
It can be difficult to get links from the top sites as there are many sites owners also asking. But if you use sites like article directories, there is no need to ask, you just submit the content and you get the backlink.
How Can SEO Make You More Money Online?
Once the initial costs of SEO have been covered (if you don't do it yourself) the traffic is free. This means more profit and you make more money online. This beats having to pay for traffic as you would if you bought traffic from PPC search engines like Google AdWords.
Search Engine Optimization Tips- What is SEO? & How Can it Help You Make Money Online?
