subject: Direct Marketing Address Lists – Taking Marketing to New Heights [print this page] The foremost factor to look into is the date the list was generated or last updated. This is extremely critical as an outdated leads may be of no good for your company. People often change their contact details and other credentials making it absolutely mandatory for the lists to be updated on a frequent basis. Secondly, you should also make sure that the company you are buying the mailing list from has prior experience in serving clients from your line of business. You may also go through the testimonials of the company's previous and existing clients to get a fair idea about the level of competency the company has.
Direct Marketing Address Lists Taking Marketing to New Heights