subject: How To Receive A High Search Engine Ranking [print this page] You've decided to use article marketing as promotion. Congratulations! This is the first step in reaching out to your potential audience with a welcoming hand. Now just how do you want to extend that welcome? Which tool would be best to suit your needs for article promotion? Let's take a look at two of the most popular and user friendly tools of today...the blog and the article directory, both of which are directly related to article marketing.
Blogs are one tool at your disposal in the art of promotion. While they are able to reach into the world wide web of users, they are often times specialized and narrowed down to be viewable to a specific set of people. In other words, if they are looking for exactly what you are "selling", you can be fairly certain you will add to your page count of visitors. That is, this article marketing will give you a high search engine ranking. If you don't happen to match their search well enough, you may end up on the bottom of the search results and miss out on that potential visitor. This is will not yield you a High Search Engine Ranking, exactly what you don't want.
Article directories offer writers a place to house their work. Whether you are promoting information, a product, or yourself, there is a category to fit your niche; rest assured you will find yourself in good company. One big plus with a directory is that when visitors come by looking for one thing, they can easily be "distracted" by another posted topic and wind up learning even more than they initially intended. Think back to the last time you went shopping. Whether locally or online, did you end up leaving the store with ONLY the item you came for? It's the same with article directories and article marketing. They offer the selections that match what the user is looking for but allow them the freedom to see the other options available letting their natural curiosity do the rest.
In the end, think about your audience AND your "product". If you are trying to gain exposure for a new style of shoes, which option would be more productive? A blog post dedicated to mile-high wrap around stilettos, or listing your article in a directory under the category of shoes with the option of additional keywords. It all depends on the traffic you seek.
