subject: Five Ways To Promote Your Website For Christmas [print this page] Today, with most businesses establishing websites, it's important that your site receive its share of the surfing traffic. This is especially true during the hustle and bustle of the holiday season. Your business website is a great tool for conveying to people the uniqueness of your business.
Concerning running an affiliate marketing business, you build your "brand" along with the affiliate parent's brand on your website. Your website informs visitors on what you're all about and what products and services you offer. You can also engage in e-commerce on your website in addition to sending people to an affiliate portal. You may have your own products to sell.
The thing is to get people migrating to your site. Cyberspace is a busy place these days. Despite the economic challenges, there is still going to be plenty of online activity this Christmas. There's a lot of competition for consumers' attention on the Web. With that in mind, here are five ways to promote your website for Christmas:
Search Engine Optimization
Have the right keywords and keyword phrases on the various pages of your website. You should include these words where they're not visible. This includes in your Title tag, Description tag, as well as your Keyword tag, and your Alt tag.
Users do not see the Meta Description tag and the Meta Keywords tag. These tags are invisible to users and their role is to provide Meta document data to user agents, including the search engines.
Your Actual Web Page Content
Content rules on the Internet. People search the Web for good information on a host of topics. They want useful, timely, relevant information that speaks to their wants and needs. Provide them this content on every web page you have on your site.
Consider the keywords people are using as they search for affiliate products and other items you offer. Make sure the content on your pages includes keywords and keyword phrases that match search terms people employ.
You increase the chance these webs surfers arrive on your page. You increase the chances that you place higher on search engine results page (SERP) listings.
Create an Informative Newsletter
Keep your customers informed about products you have from different affiliate programs. Do this through an attractive monthly newsletter. You can do article writing for it right now and send out a short newsletter before mid-December.
This can certainly influence the buying decisions of those now engaged in holiday shopping. Promote your products and encourage more visits to your website with a newsletter. However, make sure your newsletter's as full as a Christmas stocking with useful, practical information.
Newsletters are a great way to build a relationship with potential customers. As they receive excellent information from you on a regular basis, they begin to trust you as a businessperson. You gain a solid reputation as an expert when you provide them quality information in your newsletter.
Therefore, include a subscription box on each page of your website. Make it simple and easy for your visitors to sign up and opt-in to your newsletter. Then work to ensure you provide them great information each issue. You then include your product recommendations for your affiliate products in each issue. Your readers can then link back to your website.
Article Marketing
Article marketing is an excellent way to get links to your website spreading across the Internet. With article marketing, you write informative articles on topics related to your business. At the end of each article is an author's resource box. In this box, you include a few sentences about your business and a link back to your website.
Website owners and managers, ezine publishers, and newsletter publishers always look for original content. Give them good articles, full of useful information. They publish these on their sites with your business information and website links. Article marketing is an efficient and cost-effective way to spread the word about your business.
If you're new to the content writing game, choose a quality content distribution service. A good article submission service guides you on how to write articles. They offer you live editing from seasoned pros in the content distribution field. Experienced editors help you prepare articles that publishers' desire.
Offline Marketing
Finally, promoting your online presence means engaging in traditional offline marketing as well. Word-of-mouth still works. Talk up your website as is appropriate in different situations. Include your website link on your business cards, brochures, postcards, fliers, newspaper ads, and other promotional material.
Consider the above tips for promoting your site and your affiliate products. It's by no means a comprehensive list on how you can promote your site. However, following the above tips sets you off on the right foot. Consider them to get holiday shoppers to your cyber doorstep at Christmas.
