subject: Marketing By Email [print this page] A self promotion solution for printers A self promotion solution for printers
When it comes to self-promotion, printers are often guilty of not believing their own press. Printers understand that methodical advertising will steadily build business for their customers. The more their customers believe, they more they print and mail. Profits should go up accordingly. So, why is it that printers themselves are sometimes too casual about their own promotion efforts? To be sure printers have all the resources right at hand. They have designers either in house, or on call. They do not need to craft a complex message, just creatively repeat the same ones. And who better than a printer to print a campaign very affordably. Unfortunately, self marketing falls into the category of When I have time. Also, printers do not get a break when it comes to postage. They have to pay the same rates as everyone else. Depending on the list, this can be a big expense. One fast and affordable solution is to send digital communication. The printing industry is seeing a rise in email and social marketing. Of course, many printers still do not have a web presence. Many have a website that unfortunately does not go beyond a static presence offering business hours and location. One solution for printers who want to venture into email marketing is to consider a web to print solution such as PrintSites. Not only can printers quickly create their own customized storefront website, but the email marketing tools are built right in. These features alone could be the main selling feature of PrintSites, but the big plus is the online design studio that printers can offer their customers for free. This web based design center will give printers customers a solid reason to send more jobs to the presses. Now that is big news for a printer to share either through marketing by email, or direct mail.
PrintSites is a web2print solution for the printing industry, one that allows print shop owners to offer a free online design studio to their customers. Designed by printers, for printers, every element of PrintSites helps professional printers compete online, and to enter the eCommerce business model. Easy to implement, printers can customize a PrintSites template and be ready to profit from online business within a day. PrintSites is affordable, easy, and the perfect solution for printers who are losing business to online design providers. Printers who would like to find out more can visit PrintSites.com to take a tour, find answers, and contact PrintSites sales.
