subject: Creating A 3-tiered Trade Show Giveaway Program [print this page] Tradeshows give your company the opportunity to reach clients long after the day is over. Distributing promotional products at tradeshows allow you to give potential clients something to take home with them. This product will serve as a constant reminder of your company and the services that you provide. The important of these promotional products depends on the strategy which you employ to distribute them items. It is most effective to create a 3-tiered trade show giveaway program that enables to reach a large audience with maximum benefits.
Creating a 3-tiered trade show giveaway program involves identifying your target audience at the show and giving gifts to the individuals based on the likelihood of them using your services in the future. Therefore, the tradeshow promotional items can be broken down into three distinct groups. The first category of tradeshow promotional items includes the least expensive products that are to be given out to all attendees that visit your booth. These products could include customized pens, pins, or lip balms. These types of items are universally useful to a wide variety of individuals and are pivotal in raising brand awareness. Even if the attendee never plans on using your service, they will be showcasing your brand to others while using a pen or lip balm that bears your company name.
The second category of trade show promotional items includes products that are moderately expensive. These are given out to people that you speak with at the show that seem to have a legitimate interest in your company. Items in this category include caps, t-shirts, or usb drives. Potential clients with a visible interest in your company will greatly benefit your company with their use of the products. If they do not come to your business for services in the further, they will most likely tell their friends about you out of appreciation of your generosity. Word of mouth is a valuable commodity to promote your company into the future.
The third category of trade show promotional items consists of higher end products that are given to targeted individuals considered to be serious leads for your business. This includes people who you have had contact with before the show as well as individuals from companies who patronize companies in your industry. Products in this category would include customized alarm clocks, blankets, or drinkware.
Using this strategy to plan your product selection will ensure that all of your tradeshow items are a hit.
