subject: Using Promo Products With Your Sales Letters [print this page] The amount of mail soliciting services continually increases as companies become more desperate to survive with the troubled economy. Sales letters are crucial to companies who look to new customers to bring in business. These letters provide your company with a way to directly communicate with individuals and educate them about your services. This valuable opportunity can often become difficult when competing against the millions of other sales letters sent out each day. The need to differentiate your sales letters from those of competitors has become more important as the number of sales letters sent out to the public increases. Implementing promotional products into your sales letters is a creative way to bolster the number of people who take the time to have a close look at your mailing materials.
This idea is demonstrated by the sales letter distribution tactics of Sarah Pilgrim, a consultant in the translation industry. Pilgrim sent out sales letters with a Czech koruna attached to the top of the message that read Here's a Czech koruna for your time -- time that can translate into more money for you. By including the Czech koruna, Pilgrim capitalized on the human inclination to open up a letter when feeling that it contained something other than paper. The curiosity of the recipient benefited Pilgrim in that "When people can feel some unknown object inside an envelope, they can't resist opening it, and with sales letters that's half the battle."
The idea can also be taken a step further with sales letters that include promotional products targeted at a timely deal or special offering that you would like customers to be aware of. For example, you can tell customers that they will be entered into a tropical vacation raffle with every purchase they make from your company. Along with this letter, send them a pair of promotional flip flops. The letter filled with exciting news as well as the accompanying gift will be sure to stick in the mind of the recipient.
Using the same idea, you could alert your customers that they will be entered into a Las Vegas vacation raffle with a purchase from your business. You could then send promotional playing cards or poker chips to accompany that letter. In addition, you could pair your sales letter with one part of a promotional item and a message saying how they must visit your business to receive the remaining part of the gift. This tactic could be used to bring traffic into your business, where people are most likely to make a purchase. This could be advantageous for a business such as an ice cream shop. The shop could send out promotional plastic cups and promise to give customers a free scoop of ice cream when they bring the cup into the store. Surely the customers will not want to stop at just one scoop, and their friends will also want some of the treats!
