subject: Tips For Writing Search Engine Optimized Content [print this page] So you have got a concept for an article that consists of some great information and a fresh standpoint. An article like this could get you attention from the big names in your industry. The issue is, without good search engine optimization, that article might just sink to the depths of the Web to lurch in obscurity. How do you get your great matter viewed by thousands upon thousands of internet users? Here are a couple of tips:
* Go Easy On Keywords: This might sound counter intuitive, but it follows the logic of search engines. If you cram lots of key phrases into your matter, you run the risk of search engines thinking your content is just spam. Use your key words naturally and write for the enjoyment and enlightenment of the reader, not the search engines. Engines like Google are just in business because they provide users with related results, and their methods of search have evolved to determine how to catalog good, useful content, so why go against it?
* Keep On Topic: If your content could make a logical leap from dinosaurs to robots, then that's fine for one page. Otherwise, separate disparate subjects onto different pages. By focusing on a specific subject and a handful of key words each page page on your web-site, you increase the odds of that particular page ranking on search engines. Remember: search engines catalog every page individually, not your site as a whole. Use this to your benefit to draw in visitors looking for very specific content.
* Use Pictures: The Internet is a visual medium, and people respond well to pictures that complement your matter. Ensure that the images aren't too big (to avoid long load times for viewers utilizing slower Internet connections), and make sure to use the ALT tags of the image. These tags are part of your website's code that describes your pictures. The visitor does not see them, but search engines do, so this could assist to drive extra visitors.
* Check Your Spelling: There are a segment of search engine optimizers who consider that intentionally utilizing misspelled words will aid you rank in searches where the user misspells the search term. This doesn't make sense. When you key in a misspelling in Google and other search engines, they print above the results "Did you mean?" The number of individuals who will continue to browse search results from a misspelled search versus those who will either search again with the correct spelling or not misspell the words in the first place is so small as to not be worth it. Plus, it looks unprofessional if your site is littered with misspellings.
