subject: How To Choose The Right B2B Telemarketing Company [print this page] Lastly, business-to-business telemarketing is marketing, although many people may view it otherwise. Get acquainted with the telephone representatives and see if they have the marketing smarts. Can they integrate content, systems and people in a manner that will be effective for your campaign? Of course, when business leaders hire in-house sales and marketing people, they always go for the ones who can contribute significantly to the company. Ask yourself this: Would I hire these people for my own business. If the answer is yes, then you may have found the best telemarketing firm for your business.