subject: Targeted Mlm Lead Generation [print this page] There is no argument that generating your own mlm leads is by far the best way to get a targeted lead. By generating your own you know exactly where they came from and the process that they went through to finally arrive in your inbox.
But how do you generate a lead like this?
There are of course all of the traditional ways to generate a lead by Search Engine Marketing which involves a good web site that is optimized for Search Engine Rankings. This is an excellent way but it is more of a longer term goal in most cases. The way to quick results is to setup an email advertising auto responder that allows you to import leads so that you can get your targeted leads fast.
After you have your auto responder setup you will need to purchase some opt-in leads. I know you are thinking why do I need to purchase leads if I am generating my own?
Simple, you have to start with a list of people that have indicated that they are interested in a home business opportunity. Many of these people are tire kickers and many of them have no money. The auto responder is a means of sorting out the serious people. The ones that you want to talk with.
By sending all of these people a message directly you can see who is interested.
The people that are interested will fill out a form indicating that interest so that you can follow up with them. The follow up can be another series of messages or a phone call from you. The type of follow up would depend on what product or opportunity that you are marketing.
Keep in mind that the right type of leads that you start out with is very important. Many lead vendors oversell the leads so the people on the list are inundated with offers and will have a tendency to delete more than read your message. You have a choice of fresh or aged leads. My recommendation is that you purchase some of both and track your results. figure out your cost per lead generated and the use the lead that works best.
Auto responder marketing requires some planning and a lot of tracking to see what is working best. Many people rush in and don't track so when they say it does not work they really do not have any idea.
