subject: Email Marketing Campaigns - Successful Email Marketing Campaigns Using These Effective Ways [print this page] 1.Know your audience1.Know your audience. First thing to do is to gather in-depth information about the people who'll receive your emails. You would want to know the topics that they find interesting and their preferences when they're reading email ads. Knowing what they want can empower you to better serve these people.
2.Compelling subject lines. As these are the first things that your recipients will see, ensure that they're attention-grabbing. Using as few words as possible, communicate the kind of information that you're giving out and how it can benefit your readers. Avoid using words that are highly associated with spam so your emails will get through to your prospects' inbox
3.Amazing, useful content. Your emails will surely leave a lasting mark on the minds of your readers if you load them up with amazing, useful information. I suggest that you share your in-depth knowledge. Whenever possible, provide answers to the burning questions of your readers or help them out in resolving their pressing issues. You can also offer them with step-by-step guides as to how they can do things on their own or how they can excel in their chosen endeavors. Doing this will not only help you make your readers happy but will also help you in positioning yourself as an expert in your chosen niche so you can easily earn the trust and respect of your target audience.
4.Keep it short and scannable. Online users are not really looking forward to reading emails that look like novels as they're usually pressed for time. To ensure that they'll read your messages, I recommend that you keep them brief, short, and easy to skim through. Present only the most important information and avoid using fillers. Then, use bullet list and subheadings. Your emails must contain no more than 500 words.
5.Be prompt. Using your autoreponders, make sure that you deliver your email ads to your prospects the same day and time every week. You would want these people to get used in receiving marketing messages from you so they'll become more receptive to your ideas and ads.
6.Personalize your messages. Several studies confirm that you'll most likely to capture the attention of your prospects and later on, get the kind of response that you're looking for if you make your emails sound more personal. Address your recipients using their first name all the time. If you can talk about their specific concerns, feel free to do so. Making these people feel that you know and understand where they are coming from will surely make a lot of difference.
7.Talk about your offerings. As your main goal is to make a sale, make sure that you don't forget to mention the products and services that you sell at the end of your emails. It will help if you communicate their major selling points and the reasons why they're the best in the market today. This information can help you positively influence the buying decision of your prospects.
