subject: 5 Social Media Marketing Pitfalls [print this page] Whatever you post online, whatever you tweet or share, represents you and your company. Though social media revolves around personalisation, conversation and being genuine and honest with your customers that doesn't mean you shouldn't still be professional. Keep personal and professional accounts (and opinions) separate. Social networking has the power to have a huge positive or negative effect on your brand's reputation. Treat everyone you talk to as a potential customer and treat them kindly!
