subject: Benefits of Web CRM Solution [print this page] Web CRM features quite a lot of benefits when it is compared to the traditional CRM software. For this reason, there are quite a lot of businesses today that prefer the web based solutions since it offers them better features and increased benefits. Some of the main benefits offered by online CRM have been listed below:
Lower TCO
Lower TCO for web CRM has two drivers- lower cost for implementation and lower operational costs for software maintenance and system maintenance. One of the main benefits of using a web based solution is that it would be immediately available when needed and it would allow access at any time required. Using an online CRM that is subscription based would not require any expensive IT infrastructure at the location and it would also not require a lot of investments for maintaining the infrastructure. This would definitely have a positive impact on the business as it would allow better benefits at lower costs.
Fast Implementation
Another major benefit of using a web based CRM solution is that the implementation can be done very quickly. The moment that you finalize the sign up process, the application would be available for use. Although some basic setup would be required for tailoring it to the requirements of the company, but it would be ready for use in a short amount of time with the standard processes for operations available instantly. The configuration is quite easy. However, businesses should know that in order to get the most benefit from the web solution, it would be necessary for the business to customize it according to the needs of the business.
It would also be necessary to prepare for CRM so that there would not be any miscommunication or inefficiencies among the staff members.
Easy Integration
Another major benefit offered by web based solution is easy integration. This is possible today because of SaaS architecture. The web based solution is built on the Service Oriented Architecture which offers easy integration and high reusability levels. Web services and other such open web standards allow reduced complexity of establishing technical integration. Most of the solutions also have built in web technology support which makes it easier to use the system as well as integrate it with other applications and solutions that would be useful for the business.
User productivity is also another benefit that results from easy technical integration. A lot of recent CRM software that are being introduced in the market are made in such a way that they allow building of business applications without having to write codes. When combined with functionality, these tools provide a powerful way to increase the ROI of any web solution. Even though traditional CRM has changed quite a lot in the last few years, the benefits that are offered by web CRM are distinct. Traditional software vendors offer several new features and reduced rates today but the benefits that are offered by web based solutions are better suited to businesses today.
