subject: Loads Of Traffic Versus Quality Traffic [print this page] To conclude, even if your traffic drops, it does not mean your website is any less successful. It is important to look at the traffic and to then weigh up if the month has been a success in terms of sales, bookings or enquiries compared to the last month. Just because you have a high level of traffic does not mean your site is a success, it will only be a success if it is achieving exactly what you want it to, no matter how many visitors it is attracting.