subject: Pulling Customers Back In For More [print this page] Business and advertising fit well together for a growing company. Good and faithful repeat customers are an important key for continued growth. Your best customers usually will be those customers who have shopped with you before. Getting them to continue coming back should be pretty simple. Sending them a simple note expressing your appreciation and an invitation to come back often will generally get the message across without being overbearing.
Helping customers frequent your place of business need not be an overwhelming task. If you are located slightly out of the way or sell things that customers don't buy on a regular basis, this still shouldn't be a burdensome task. A simple thank you note, showing appreciation, and inviting the customer to return soon and often. This simple effective gesture will help refresh the shopping experience and guide them back in your direction.
Helping your customers remember who you are and where you are located, lets them know you believe in your business. A great food dish is a good enough excuse for happy customers to go out of their way to experience it again and again. Customers will let you know if you have something really special. Giving them something to take home can be as simple as a menu or fridge magnet that will serve as a daily reminder, and almost guarantee a return visit.
When your new customer has something that they will see at home with your info on it, they will remember what a good time they had or what a fine meal that they ate and they will consider visiting again. There are some incredibly inexpensive promotional items that can help people to remember to come back again. There are many items that are attached to magnets that are particularly inexpensive and will get seen and used.
Your promotional items should go along with the type of business you are in. If you are a business that supplies food items and supplies for kitchens, magnetic measuring spoons or knife sharpeners are great inexpensive items to advertise your business info on. These are handy, small and used in kitchens and food prep stations every day. They also serve as good convenient constant reminders of where to buy the next meal or snack supplies.