subject: Get The Maximum Profits On Your Pay Per Click [print this page] Last time, we looked at why Pay per Click (PPC) has been the source of Google's Billions - and why business owners are happy to pay Google those billions, because of PPC's ability to drive an endless stream of qualified customers to our websites.
Today, a few tips on maximizing your campaigns, once your PPC account is set up:
1.) Separate Ads for Your Main Keywords
Success with PPC is all about relevancy. The more relevant your ad is for the word/phrase the person typed into Google, the greater chance they will click on your ad. Don't make the mistake of putting dozens of keywords into one ad group (under the same ad) It's well worth the effort of writing separate ads for each main keyword.
2.) Headline
You don't have to come up with a clever headline.
Jut use your keyword as the headline in the ad and it will nearly always improve your Click through Rate (CTR)
3.) Split Test Ads
Google lets you test two ads against each other at the same time.
This is a Marketer's dream. It means you can continually increase the number of people clicking on your ad.
Test two ads, when you have a top performer, delete the under-performing ad and come up with an alternative to hopefully beat the good ad. Over time, it's not unheard of for this process to double or even triple the amount of visitors to your site.
4.) Understand the Importance of Click Through Rate (CTR)
Your CTR is the proportion of people who see the page who click on your ad. There are two important reasons that you want to use the strategies above to improve your Click Through Rate.
The first, obvious one is that it will bring you more visitors to your site. But the second is that Google rewards you for a high CTR. Here's how it works: The amount you are willing to pay per click is only part of what determines your position on the page. Another critical element is your Click Through Rate. The higher your click through rate, the higher your ad will appear on the page.
Once you grasp how powerful this is, it's quite possible for your ad to appear above your competition, even though you may be paying quite a bit less than them per click.
5.) Avoid Battles for First Position
While the top position will generally produce more clicks than the lower positions, you should avoid costly battles for first place.
It's not worth paying 1:50 per click for 1st position and 100 clicks, if you can be in 3rd position for 75p per click and get 80 clicks. Of course, you won't know what the numbers are for your particular market until you do some testing - but as a rule it makes far more sense to bid on a wider range of keywords than battle it out for top position on just one or two.
