subject: Defining Call Capture Systems [print this page] Today, businessmen are using call capture systems and it has becoming more and more popular among them. However, not all understand what it is.
A lot of people don't know what call capture or call capture 800 is but it's actually a simple marketing technique which involves capturing a caller's name and phone number when the person dials a certain number. This is the same technology, called Automatic Number Identification or ANI that allows the guys at 911 to know a caller's personal information without even asking.
People who may not be engaged in any sort of business can even use this system for security purposes. Usually, a call capture service will be bought on the Internet and is, in fact, now being used by many online marketers. This system works great for cheap yet effective advertising. This technology can be very useful for especially for those who are in a business that require them to seek clients constantly. When you start using this, make sure that you include the number in your business card or any contact information that you give out to your prospects.
If an owner of this kind of system can master the features, he can easily turn it into a business line. This technology can help real estate agents sell properties. Because the system has the ability to capture names and phone numbers, it becomes a very valuable tool for agents. Since this technology is advanced, it can be programmed to have a recorded automated message handle calls on its own especially when no one is available to do so. For real estate agents, in particular, the main advantage of this is lead generation through a more affordable method. It diminishes campaign costs because a lead can be sent directly without an intermediary between two parties. This will also give them targeted market since they can avoid calling people who don't appreciate those kinds of calls.
It has been said before that agents calling their prospects without their permission is considered to be unlawful. But those who are using the call system technology are exempted since they are given a 90 day period to call back their prospects as stipulated in the "90 day business inquiry" law.
