subject: How Efficient Web Architecture Helps Improve Online Marketing Strategies [print this page] For entrepreneurs who depend heavily on their websites to sell and promote their items, website architecture and efficient navigation can easily make or break their business. Those who engage in e-commerce and online trading use their websites as a vehicle for their thus, therefore their website should have the ability to convert visitors into customers. Ironically, many business websites still fail on this principle because they put so many elements on their website to make them more attractive that they tend to make it more complicated. That plus the added load time will certainly turn away more visitors than convert them.
In modern architecture, it has often been said that form follows function. In web architecture, the same basic principle applies. A business website should be built around the business objective. The site should be pleasing to the eye and easy to navigate in order to encourage visitors to browse through. The longer the visitor stays on the page, the better the chances of turning them into potential customers.
The home page of any website should spark interest especially for first-time visitors. They should have a pleasant experience while navigating the website, because if they lose interest they can just as easily click the site off and close the screen. A successful business website is one that is simple, professional-looking, and interesting.
Efficient website architecture allows any website to be as easy to navigate as possible. A properly structured sales website will have a navigation scheme that can be easily understood and used by visitors. For instance, top quality products on sale will not sell much on a website that has a checkout system that is hard to find or understand. Information on these products also shows on search engine indexing if the website has proper website architecture.
One nifty trick to draw attention from visitors is to make use of clickable images in the website architecture. This is especially helpful for websites that sell products and services. Pictures of the product or service attract visitors and encourage them to make a purchase.
Other important consideration in web architecture is search engine visibility. The website has to be full of strategic keywords that search engines can easily located by search engines. This is important during the web site prototyping stage.
