subject: Information Marketing - Seven Ways For You To Promote Your Information-based Products [print this page] 1.Article marketing1.Article marketing. Right now, there is no better way to promote any kind of products and services in the online arena than writing and distributing articles on directories. You see, buyers are doing their research before they make a purchase. Before they go to web pages where they can click the "buy now" button, they read relevant articles first that contain information that can help in making well-informed purchasing decision. Help them out and get them to consider your offerings by writing articles about them.
2.Social media marketing. Millions of people from across the globe are spending so much time on social media networks like Twitter, Facebook, and MySpace. You can use these websites to promote product awareness. What you can do is set up your own account and invite your potential clients to join your network. Instead of talking about your information-based products right away, I suggest that you earn the trust and respect of these people first. You can do that by offering them with free informative articles and newsletters. Once you have somehow built a personal relationship with them, you can start pitching your offerings.
3.Blogging. Even if you already have a business website, I still recommend that you build a blog where you can freely talk about your products and services. You can also use this platform to build ongoing communication with your target market. Don't forget to mention your products and services on your blog posts so you can easily promote product awareness and increase your chances of getting people to buy from you.
4.Newsletter publishing. You just have to believe me that the key to convert your potential clients to buying customers is constant communication. Launch an aggressive list building campaign and capture the email addresses of those people who are paying your site a visit. Then, write compelling newsletters that will speak volumes about your expertise and credibility. Send these newsletters to interested parties until such time that you can get them to say "yes" on whatever it is that you're offering.
5.PPC advertising. To date, this is still one of the most popular ways to promote your products and services in the online arena. Although you will need to shell out money for this one, you can be assured that it will help in increasing your page views. The key to get the kind of results that you're looking for is knowing how to create compelling ads that can help you entice your prospects to click on them.
6.Affiliate marketing. It's possible that you have so much on your plate already that you do not have any more free time to spend in marketing your products and services. If that's the case, I recommend that you hire marketing affiliates who can do the legwork for you. You will need to share your profits to these people each time they're successful in making a sale.
7.Offer freebies or demonstration. Just like you, buyers would like to make sure that they'll be getting their money's worth once they make a purchase. Give them an assurance that they'll be getting what they expect by giving them sample products or by doing demonstrations.
