subject: Is Marketing And Advertising Is The Secret To Your Online Success? [print this page] Advertising and marketingAdvertising and marketing. That's it. That's the key to your online success. Running your business without marketing is like being in a dark room with a flashlight and no batteries...you know where you are, but nobody else does!
The secret to making your advertising work is to minimize your expenditures while you maximize your revenue.
Most products that are sold online are electronic, which suggests that that once you have covered the preliminary cost of making your Masterpiece, the only other main expense you have is advertising, the rest is profit.
Now just before we get started, let's take a look at a couple of details. Most companies are not earning money on the net. Why? There is the misconception in the marketplace that doing business on the net is relatively easy,fast, and effortless. Nothing could be further from the truth.
If you want to make a living on the net and become independently prosperous it takes time and work, the same as with an offline business.The difference between an on and offline business is online you can decide whether you want to devote time,money,or do both.
Now let's get specific. First,you need a product to sell or represent. If you don't have a product or website don't give up, you can still make a great deal of money on the WWW. Almost any site that sells a product, will pay you to sell it for them. This form of promotion is called an associate or collaboration program.
Second, now that you have something to promote, you have to determine where to promote it and who to promote it to. We'll assume you are starting fresh. You don't have any contacts in the industry and you don't have a client base to mail to. You need to get hits, or people, to your site or the site you are promoting. There are a number of ways to accomplish this task.
Third, now that you're getting hits to your site, you can start acquiring the names of your visitors by supplying them a free reward. You can give away ebooks,subscriptions to an ezine, or other pamphlets, or offer them a discount on their purchases when they sign up as a'VIP' member.
Use your resourcefulness and come up with something that your visitors just can't pass up and they feel they have to leave you their name and address. This list that you are creating by collecting names and addresses is money in the bank for you.
If you are an affiliate, make sure that your program forwards you the name, or at least the email address of customers that you have introduced to them.
Fourth, market to your list. Your mailing list is your warm market, they have agreed to receive information from you.
DO NOT abuse your list. Spamming your list by sending them offers every hour will ruin your list and stop your cash flow dead in it's tracks.
Send your list an offer that you honestly believe in. If you wouldn't sell your product to your mother, don't offer it. One of our most valuable assets that you have on the WWW is your reputation. If you tarnish your reputation and honesty, you may as well get offline.
These four steps are an overview of what you can do to achieve success on the World Wide Web.This streamlined version of the secrets to your success gives you a fundamental in which to travel.
