subject: Communicating The Right Message To The Right Audience On A Website [print this page] When you have a website built to promote your business and service, you are given essentially the best possible venue for promoting your products. If you for instance want to get customers to buy eBook internet marketing strategy products, you can use your website to provide them with a solid sales message that is going to convince them to purchase your products. The trick to success though, is deciding who exactly the audience is that is coming to your website, and what the message is that you need to communicate to that audience.
Knowing how to sell anything online (or anywhere) is essentially all about understanding marketing. One of the keys of marketing is defining your audience. So before you worry too much about exactly what the message is that you need to communicate to their audience, you need to figure out exactly who that audience is. The more you can define the type of people that would want to buy your product (How old are they? Where are they from? What do they do for a living? How much money do they make?), the more you can target your traffic strategies to drive those types of people to your website to receive your sales message.
Once you know who your market is, you're ready to start composing your sales message to them. When you're doing this, the thing that you probably want to focus on the most is creating a message that shows them how your product can benefit them. Again, one of the things that are important to all marketers is learning how to phrase a sales message in terms of benefits instead of features.
You don't just want to list the things that customers will find within your eBook product. Instead, you want to create a message that will specifically tell them why they need to buy that product, or how it can benefit them directly. For instance, if your product is aimed at teaching small business owners how to promote their company online, you could craft a message that focuses on how small businesses can grow as a result of your product. You might also focus on how your message can help reduce effort that small business owners have to expend for results, making them more efficient. If you can craft your message to your audience using your target audience profile, you will help your company increase conversions.
