subject: Direct Marketing – Mailing List Brokers for Professional Lead Generation [print this page] You need to keep a few factors in mind when purchasing a mailing list. The foremost thing to consider is the credentials of prospective customers your marketing campaign requires. Every bit of data costs; be absolutely clear about the fields you want to have in the list. You should select the fields based upon the means of communication you plan to use. Another very important thing to check is the date on which the list was generated or last updated; this is extremely critical as outdated leads may turn out to be useless for your company's marketing campaign. People often change their contact numbers, e-mail address, physical address, and some even request to be taken off the mailing list; updating the list ensures that all such changes are updated.
Direct Marketing Mailing List Brokers for Professional Lead Generation
