subject: Drive In Style With A Luxury Lexus Vehicle [print this page] Lexus was first introduced in 1989 as the luxury arm of successful Japanese car manufacturers Toyota and has since gone on to compete with the likes of BMW, Audi and Mercedes in the high end car market. Each brand holds different advantages over the others and this is reflected in their market share and general popularity.
One area where Lexus increasingly excels is fuel economy and eco-friendly motoring. The new CT200h that is set to launch in 2011 is targeting class-leading CO2 emissions of less than 99g/km. While other brands are aware of green issues and are attempting to cut down their carbon footprint, they don't have access to the technology that helped Toyota establish themselves as major players in the hybrid, eco-friendly vehicle market. A new campaign labelled 'the darker side of green' showcases the brand's commitment to making eco-friendly driving cool. It is important for manufacturers to come up with sustainable technology to help the environment, with research consistently reminding us that we are damaging the planet with our emissions.
Customer satisfaction is crucial to the long term success of any brand and given how integral a means of transport is to most of our lives, ensuring that owners of your vehicle are happy with the product and service they are receiving is of supreme importance. Lexus have consistently topped the J.D. Power and Associates vehicle ownership satisfaction study, finishing above the pack for ten consecutive years. In the most recent survey, Mercedes finished back in fourth, with Honda and Jaguar occupying the positions directly above them. It is clear that the makers of the IS, LS and ES models are doing something right, with the car's comfort and reliability seemingly making it a popular choice amongst consumers.
There is a certain balance that has to be achieved between performance and economy in order for a vehicle to be successful. Particularly in the current economic climate with fuel prices again on the rise, car owners are looking for value for money, even in the luxury car market. Lexus models often compare favourably with their competitors in terms of retail price and with the efforts that have been put into hybrid models and fuel economy technology, they tend to burn a lot less fuel than the equivalent models from other brands. The luxury arm of Toyota is sometimes not seen as having the same prestige as the likes of Mercedes, but their originality and innovative nature can give them the edge in the luxury car market.
