subject: Using Promotional Merchandise To Please Both Customers And Employees [print this page] It is common to use promotional merchandise to get your logo exposed to the world. But these fine items can be used for more than just advertising. They can do a world of good for your business if they are used to show employee appreciation'
Sure they serve as a reminder of your business and a source of advertisement when your employees are using them, but even greater than that is the way that they can help keep your employees happy and motivated. Better than a 401K plan or a holiday bonus, promotional products serve as a lasting reminder of your pride in your employees and your acknowledgement of their efforts in support of your business.
You would think that most people would prefer getting money out of the owner of the business that they work for. The fact is that the money will soon be gone and the item that was given will still be around after a long while. It will make them remember that the company they work for values them as a person.
Everyone needs to get the feeling that they are important sometimes. You can give your staff promotional items for many different reasons. For the one worker that is never absent from duty. Or something special to anyone who hasn't come in late in the past year. It doesn't matter why you give the items. Only that you do.
Employees that are happier perform better; they offer better customer service, come in early, stay late and take on additional tasks even when they are not asked to. When your employees feel that they are an integral part of your business and that their efforts are appreciated, you will find that they well exceed your expectations in every aspect of their job performance. Also, handing out promotional items to those employees who excel at their job can help to motivate employees who tend to be underachievers trying to get away with the bare minimum. You will find that promotional products serve as a great way to keep retention and morale up and bad attitudes down.
