subject: The Importance Of Marketing Data For The Effectiveness Of Your Advertising Campaign From Us Data Cor [print this page] The importance of marketing data for the success of any marketing campaign can never be stressed enough. This is true whether you plan to run an email campaign, a text messaging one or a direct mail campaign.
Let us assume you plan a direct mail campaign. Your product is accounting software aimed at property rental agents. In your situation it makes no sense to get a list of all businesses in your area and sending promotional material to all of them. You want a targeted list. You want specific information about property rental agents. You might not even want to target all rental agents, you may want to target recent startups because they are more likely not have bought accounting software already. Fortunately this type of targeted information is available from database providers.
For a direct mail campaign, which is relatively expensive, it is also very important that the mailing addresses be correct and verified. If you want to send an invitation to a meeting to managing directors of companies within an industry, you would need a list of companies in that industry in the first place and then reliable contact information for their managing directors.
If your campaign is going to be directed directly at the end consumer, the type of information you need will vary according to the type of product you sell and the type of consumer it is aimed at. If you sell computer accessories, for example, you might want information about consumers who recently bought a computer. If you sell lawnmowers, a list containing information about people who recently bought their first house should come in very useful.
Perhaps you're promoting a product that is aimed at a specific ethic group, or even a certain income group within that ethnic group. In this case you don't simply need contact information for all members of that ethnic group, but only for the individuals who falls within the target income group. This very specialized information is available from a small group of marketing information providers.
Should you be planning a text messaging or email campaign, the principles mentioned above also largely apply. Don't be caught spamming; make sure that the email addresses you obtain belong to a list where the members opted in to receive information about a particular product or category of products. Also make sure that the email addresses have been verified - it's highly frustrating to buy a list of addresses only to have more than half of your emails returned as undelivered.
From the above you should be able to see the importance of marketing data for the success of any marketing campaign. Outdated or irrelevant data could do your campaign more harm than good.
