subject: SEO Cracked Analysis - Getting an Understanding in Top Search Engine Rankings [print this page] Would you like to find out what getting your website top rankings at the search engine takes? The whole thing is the links. When it comes to SEO and the world wide web, links are the basic building elements.
Look on Google's technology page for an explanation [google.com/technology/]. Links that point to your website from other websites are called in-bound links. Google PageRank is extremely important in the matter of ranking high with the Google search engine. Actually, we now know that that inbound links (AKA "back-links") along with keyword optimized text in and around them, account for almost one hundred percent of optimization when considering the "Big 3" search engines (Yahoo!, Google), as well as MSN Search.
Gap Analysis in SEO: If you want to find out what it takes to receive the top rankings for your keyword phrases, here are the four steps you should take:
First: identify keyword phrases. You should research and identify the keyword phrases that your target market uses most often to hunt for services and products similar to yours. Make a list of them.
Second: Keyword Phrase Analysis Using Top Sites on Google - Enter your keyword that you want ranked into Google to view the highest ranking competitor sites. Make a note or their URLs. As an example: competitionsite1.com, competitionsite2.com, and so on.
Third: Anchor Text Analysis - Next, go to Yahoo.com and do anchor text analysis to determine what their in-bound link text states. Search Yahoo for the precise anchor text in use by them, so you can view it, such as... link:http://www.competitorsite1.com. Websites linking to the site of your competitor will be shown in a list. Select the links, review every web page, and look at the link text that is hyperlinked to your competition's website. Try to employ anchor text that is as similar as possible to what your rival uses. NOTE: This takes a lot of time. To hasten matters, I strongly suggest Brad Callen's "SEO Elite" software. To have the software locate all of the links, pop open SEO Elite, enter the keyword phrase you need analyzed, and click on all five search engines.
Fourth: Ranking Analysis per allinanchor - The next thing you should do is go to Google. Perform a few specific searches for the purpose of finding out who is ranking highest in the following: Your keyword phrase within allinanchor. Your keyword phrase within allititle. Your keyword phrase within allintext. The concept being that if you are a realtor in Bend Oregon, you will surely want your site to rank #1 for "bend oregon realtor" listings.
It goes without saying you will want to conduct the following allinanchor searches on Google:
I: allinanchor: bend oregon realtor.
II: allintitle: bend oregon realtor.
III: allintext: bend oregon realtor.
Why Should You Do That?
Here's the best way to do your research and determine who has the highest following:
I: "bend Oregon realtor" in-bound links.
II: "bend oregon realtor" links from pages located in the title.
III: "bend oregon realtor" links from pages located in the page's text.
The reason you want to do this is that if you want your website to rank at the top for all three, and have a top 10 ranking within Google, you have to have all of these kinds of links in place. To have number one placement, you have to pay attention to the way SEO works.
You will need more back-links that contain your keywords in the "anchor text" (links that include your keyword phrase within the text of the hyperlink), if you find your site ranks low for "allinanchor" .
You have to get more "relevant links" (links that come from web pages including the keyword phrase within the title and text), if you discover that your site ranks low in allintext or allintitle.
SEO Cracked Analysis - Getting an Understanding in Top Search Engine Rankings
