subject: Great Photography Can Make All the Difference [print this page] Creating a website that is eye catching and easy to maneuver is important to the success of your business. Clean layouts and good content are crucial to a good website, but photos are one of the most important aspects of your website. Visually pleasing images draw people in and will hopefully get them to click further through your website.
Sometimes a person who is browsing through a website doesn't want or doesn't have the time to read all of the content. Photographs can help them understand what your site or business is all about without having to peruse every page for information. Most people have good visual recall, which means they will associate your website with a specific photo or image.
A visitor to your website may have stumbled upon it by doing a simple search, but then they find themselves drawn in by the quality and appeal of your photographs. They may have decided they've found a really great site for future information or products, and they will keep coming back. They may even tell other people about your website.
If you think you are going to cut costs by taking photographs yourself or hiring an amateur who is hungry for work, think again. When it comes to photography, you get what you pay for. While a professional photographer will be more expensive, the quality of the images will be much better than those of an amateur or yourself, especially when it comes to commercial photography.
Professional photographers have equipment that help them display your product in an aesthetically pleasing way, maybe even making it look even better on camera than in real life. A professional is trained in their skill and have high knowledge of what light, composition, and background can do when photographing your product. Having excellent photographs can help you cut down on the time spent trying to make other parts of your website more appealing.
So how do you find a good photographer for your website photos? First of all, don't just go by name or whoever is popular. Also, don't expect a portrait or wedding photographer to be a great commercial photographer. Just as other artists are more skilled in specific areas, so are photographers. There are even specialties within commercial photography, like fashion, cars, food, etc. Interview potential photographers and ask to see examples of their work. A good photographer will be happy to work with you to get the exact shots you want to make your website stand out among competitors.
