subject: Using Postcards For Your Network Marketing Business [print this page] Postcard marketing is in the multi-billion dollar direct mail and direct marketing industry. The internet marketing industry is also a multi-billion dollar industry. When you combine the two it makes a lot of sense.
The success of postcards and other direct mail strategies is based more on science than art. Your ability to make money with this strategy is dependent upon the response you get from the sending the postcards out. The more you send out the more response you get and therefore the more money you will receive. Its simple huh?
Heres the psychology of postcard success. You only have about 10 seconds for someone to read your information and respond. That means the person looking at the postcard will give you only 10 seconds. The message you have on this postcard has to be clear and to the point. There has to be a call to action that is impelling. The call has to get them to respond right then and there. The message should either send them to a sizzle call or a website with a sizzle message. This keeps their enthusiasm up and gives you a better chance to succeed. You dont want anything on the card that will take their attention away from the main message or offer on the card. In my opinion the card should be generic. There shouldnt be any colors or photographs on the card. This will only distract the reader from the real goal. That goal is to get them to the sizzle call or website. Thats it!
You might be saying that, Im in a big time mlm business, I dont want to mail out some rinky- dinky postcards! Well, the real point is that postcard marketing is not some rinky-dinky thing. It is within an industry segment of a larger direct mail industry. It has a huge potential for any person willing to work it and work it right. There are people making anywhere from $5,000 to $25,000 per week in this small segment. I wouldnt call that rinky-dinky, would you?
How can you make this work with your MLM or Network Marketing Business?
The idea of Network Marketing is to get your idea or offer in front of as many people as possible. Remember, this is a numbers game for the most part. The more people you get to see your offer the more people that will respond. Postcards allow you an affordable way to get your offer in front of targeted prospects and direct those prospects to a sizzle call or a website with little effort on your part. If you direct them to a website capture page then you will also have the opportunity to grab their email address and phone number so you can contact them later. This is the beauty of direct mail.
I mentioned targeted prospects. You might be wondering how to get targeted prospects with postcard marketing. The way you do that is to contact a list broker and get leads of business opportunity seekers or better yet business opportunity buyers. They are not that expensive and are very responsive. Once you get to the point that you are sending out a thousand or more postcards a week you will start to see your business grow like wildfire. If you combine this with a bonafide marketing system then you will have the opportunity to make more money than you can imagine. It really is that simple.
So, get yourself a bonafide marketing system. Start a postcard, direct mail program. Put these strategies together and build the empire youve been wanting all your life!
