subject: Mobile Marketing through SMS [print this page] Author: Harjeet Author: Harjeet
The concept of mobile marketing is new in the world of advertisement. Mobile has turned out to be a useful medium of advertisement with wise of Short Message Service (SMS). Although advertisers still prefer the traditional means of advertising their products and services but the method of mobile marketing is becoming more popular nowadays and is also generating more revenues.
Mobile marketing has become really very popular with rise of SMS since early 2000. It has mostly become popular in Asia and Europe. Different businesses collect the mobile phone numbers to send off the wanted or the unwanted content to the mobile consumers. It has been noticed that the businesses have reached the zenith within few hours after advertising their products or services via SMS.
SMS has really become a genuine advertising channel in many parts of the world. The reason behind this is that unlike email over Internet, carriers who simply police out their networks set the best practices and guidelines to mobile communication industry. Mobile Marketing Association and Interactive Advertising Bureau (IAB) have laid down guidelines and evangelize the use of mobile channel for the marketers.
Mobile marketing has become fruitful in the developing countries like Western Europe and North America. SPAM messages have always remained an issue in different parts of world because of carriers marketing their member databases to the third parties.
SMS initially experienced down beating media coverage in different European countries for being the new kind of Spam for some of the advertisers bought lists and have sent unsolicited content to the phones of the consumer. With guidelines being put by mobile operators, Short Message Service has simply become a popular branch of mobile marketing industry with about hundred advertising SMS sent all month in European country alone.
Over the few years, SMS short codes have become popular as new channel for communicating with mobile consumers. Different brands have started treating mobile short code as domain name of mobile allowing consumer to SMS the brand at the event.
Text messaging services usually run off short code. Sending SMS to any email address is also another way. Short codes generally are of five to six digit numbers, which have been allotted by all mobile operators in given country for brand campaign usage and other customer services. Mobile operators work out every claim before provisioning and check services to ensure that it doesnt diverge from the original service description.About the Author:
Harjeet is an Indian - born mass-market novelist, who covers the world internet related topics . He writes columns and articles for various websites and internet journals in the domain of mobile marketing and mobile content marketing.
