subject: Email Marketing Platform Ups Odds Of Marketing Success [print this page] Need more from your email platform? If youre embarking on an email marketing campaign, you definitely do. Thats why its not only a good idea, but necessary to use a platform designed with email marketing in mind. Email marketing platforms are created so that your message-based marketing becomes a series of highly orchestrated sends, receives, gathered data and tracked statistics so that you can easily gain new clients and keep past customers satisfied. Using an email marketing platform, you can create dazzling and effective message-based marketing campaigns without the hours of work.
Email marketing platforms have the ability to serve as your businesss personal assistant, at least within the realm of online messaging. They take the responsibility off of your shoulders and employ this handy tool to coordinate your promotions, sales, updates, announcements and thereby, increase customer loyalty. Most platforms include useful features such as free HTML templates, ensured delivery, reports and statistics. Manage your address book and mailing lists easily. If getting the right emails to the right people is a goal of yours, you can also target certain customers based on the characteristics that customers themselves provide. This has the power to increase sales because the most relevant information gets to the right customer. Personalized communication with customers increases not only sales, but also brand loyalty. If you want to understand more about how your marketing campaign is working, use the platforms reports and statistics features; they show you the successes and failures of your current strategies. Use that information to modify or continue your campaign. Some platforms are even beginning to include SMS marketing tools; so you can use one single platform to open and manage multiple channels of customer communication.
Using platforms specifically designed for email marketing is cheaper than most other forms of marketingand the success rates prove it. In fact, recent research reveals that the return on investment for email marketing is higher than all other direct marketing channels. And email marketing platforms arent an entity of their own: you can seamlessly blend messages with all of your other marketing endeavors.
