subject: Encountering Challenges While Designing A Company Logo [print this page] In the process of designing a corporate logo, there are many challenges lying in the pathway. A marketer is supposed to design a trademark that is attractive and magnetic in appearance. It should be able to convey a meaning and appear lucid to the target audience. A designer should be able to create a trademark that is visually appealing in appearance.
It is said that a designer can create a simple trademark in order to avoid complexity. Deciding a few lines and patterns and trying to create a simple design is not an easy task. You have to think what are the patterns or graphic symbols that can make your trademark meaningful in appearance. One has to undergo the process of conducting a research on the company, its competitors and latest trends and know the preferences of target audiences. A person can decide the patterns so that they are representative of the core spirit of an enterprise.
One should remember that a trademark has to be used on all sorts of materials whether they are legal documents, official papers or promotional materials. Consistently using a trademark across all of the materials helps your potential customer to remember your organization for a longer time. Make your graphic symbol meaningful which means that all the elements of your symbol should be able to convey the message of the nature of the business. A symbol should be memorable which can be achieved by selecting those colors and fonts which are attractive and present your company in a visually striking manner. There should be unity of elements which means that a trademark should not appear a jumble or a mixture of different elements stuffed together. The elements should appear coherent and integrated in nature. Choose those colors, font types, patterns, layers, lines and other visual elements that do not resemble symbol belonging to any other company. Your symbol should be unique representing the personality and character of your enterprise. Also, consider the quality of graphics, printing paper and printing machine while printing your trademark on any material. All these are the factors to consider while designing an exquisite logo for your company. One can also design logo with the help of logo design software available.
