subject: earn money quick [print this page] The pitfalls of social media The pitfalls of social media
A case and a reputation, thanks to the Internet faster than ever, as shown by the example of recruiter Loken Gordon Berg. But, so come, easy go. "My application was strong criticism."
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social media twitter facebook linkedin recruiter rssAls employed, developed Loken Gordon Berg is a specialist in online recruitment. Through cunning use of Google and LinkedIn AdvancedSearch he knew the way to becoming easier to find hidden talent. Three years ago, he found the time ripe for himself, first as an independent expert in online recruiting. At the start of his business he decided to specialize in the field of mobile recruitment.
Virgin territory
Loken Mountain: "A virgin territory, so possibly a gap in the market." He started in his LinkedIn network of a market survey. "I was in that network aloud whether there were people who recruit via mobile phone." The interest turned out great and Loken Mountain just a plan. "I wanted you on your phone can immediately see where jobs are nearby. The market was ready, thanks to thriving sales of smartphones like the iPhone. "Software that his plan was not yet supported. "So I wanted to portray themselves develop." Loken Berg found a partner who wanted to develop the application and founded the company in Lokloq. Also in the rigging of his organization, he used the Internet extensively as a source. "You have to keep taking also very critical. So I found after a search on an empty eg for Euro 1750. That I, on the advice of my accountant, not bought. The chance that eg no clean past, it was great. "
Mobile recruitment
In preparation for the launch of its product caused Loken Berg for many self-promotion. He was tweet about 'mobile recruitment "via twitter.com / Lokloq and twitter.com / gordon frank mountain. "I followed recruiters and they followed me back. Whenever I came across something interesting on mobile recruitment then I tweeted about it. And if someone came with a y'know, I then retweet. I also wrote on my blog w3recruitment.com articles on the subject. While I made sure that Google picked the right keywords. 'This strategy paid off Loken Berg. "Shortly after my company's website was launched Lokloq, was already at the top of search results as your 'mobile recruitment" googled. "That was partly due to twitter, and his blog postings on other blogs like recruitmentmatters.nl Recruitment Matters . Loken quickly became a mountain specialist. International conferences invited him to speak on the subject.
iPhone app
In early 2010 launched application store Loken Shake Your Job - the first Dutch mobile application where the complete process of seeking to apply (with full curriculum vitae) can be performed.
Deloitte partner and provided the application under its own name. On this release he has benefited from his freshly acquired status as a mobile specialist recruitment. But it was not all gold that glitters. Loken was covered mountain when his application was strong criticism, through the same social media that had helped him earlier so. The registration process was too tough, so users judged. "That's a good lesson for me: your reputation can quickly downhill as up." In July, he released a new application. "The criticism was useful and resulted in product improvement. This I then again communicated through social media. "
