subject: 3 Ladder To A Search Engine Compatible Site [print this page] Is your web site search engine compatible? In spite of all the propaganda out there, it's very simple to plan a web site that search engines will love. All you need to do is follow 3 simple steps:
1. Obey the Search Engine rule
Almost all search engines issue their own rule regarding the obedience of sites, the type of sites they will accept and recommendation for optimized content. Google recently updated their Webmaster rules which cover the most common forms of misleading or scheming search engine performance that they consider to be 'spam'. Google was the first search engine to publicly recognize search engine optimizers in this style.
2. Dont Use Spammy Search Engine strategy
Frequently, webmasters will use search engine spam techniques without even being conscious that they are doing so. Or poorer, web designers can - advertently or unintentionally - mix techniques that could cause a site to be penalized in the site's rankings in one or more engines, without the site owner's knowledge of such penalty. The key to avoiding spamming the engines is research.
Google actually encourage you to file a re-inclusion request via their Help Center and this post by Google staffer Matt Cutts outline what should be included.
3. construct Sites for Visitors Rather than Search Engines
The methodologies may have changed over the years, but the same values have always applied to "good" or "white hat" SEO. Construct sites for humans, not search engines. Make the site as user friendly as possible, avoid the chimes and whistles and include high quality, applicable content.
Wherever possible, include text-based content and steering menus with simple, evocative, well-written copy designed to convert your visitors into customers. Include keywords and phrases your viewers would logically type in to search engines to find sites like yours. Only link to sites that are applicable to your objective audience and spend some time on usability, making sure all your forms and shopping carts work.
Remember that what pleases a visitor is almost always what pleases a search engine too.
