subject: Information Marketing - Things You Must Do To Stay On Top [print this page] 1.Always improve your website1.Always improve your website. Think of amazing things that you can do on your website so you can easily get your visitors to come back over and over again. What I suggest is that you post new, compelling articles on a daily basis. It will also help if you redesign your website every now and then to ensure that it's organized and that it's easy to navigate. Giving your visitors great experience will help you get them to stay a little longer. As you know, this would mean better chances of winning their business.
2.Use article marketing all the time. As you're in the field of information marketing, it's very important that you use information when trying to capture the attention of your prospective buyers. You can do this by writing and distributing articles on online directories. Through this, you'll get to share your in-depth knowledge so your prospects will trust you and you'll build inbound links that can help in dramatically pulling up your page ranking.
3.Constant communication with your prospects. Find ways on how you can communicate with your prospects on a regular basis so you can easily tell them about the products that might address their needs and demands. Send them newsletters until you get them to swipe their credit cards.
4.Always think of your customers. As a business owner, you should always put these people together with their needs on top of your priority list. Think of ways on how you can serve them really, really well. Get to know their inputs and make them feel that you value their thoughts and ideas. If you do this, these people will most likely to return the favor by being very loyal to you and by recommending your business to their friends and family members.
5.Increase your knowledge. Start your day right by getting the newest information about your chosen niche. Remember, your customers expect you to be an expert and they expect you to have all the right answers to their questions. So, increase your knowledge on a daily basis. Do your research and check relevant RSS feeds. It will also help if you join the discussions of other people who are also considered authorities in your chosen niche.
6.Be friendly. No matter how good you are, there's no way that you'll get your prospects to buy from you if you're not amiable. Get these people to like you by posting your most-friendly looking photo on your website. Then, be friendly each time you talk to them and always show genuine concern in helping them out. This is the first step to get them to like you and later on, trust you.
7.Boost your subscription rate. Strive to get as many people to subscribe to your opt-in list to boost your leads and sales. I recommend that you launch a very aggressive list building campaign. Offer premiums which include ebooks, seminars, and audio products as ethical bribe to those people who are most likely to buy the products and services that you offer.
