subject: Is Your Website Crafted For Success? [print this page] Good, effective websites for doctors inform patients and referrers about your special expertise and services. Your website should have custom text and branding elements (be it fonts, colors, layout and imagery) that make the site exclusively yours. Apart from having a custom design that matches your practices branded look and feel, your website should be built and developed for ease of use and SEO.
Your website should also have capabilities for:
Flash headers & design
Content editor that allows you to make live updates
HIPAA-compliant interactive forms
SEO meta-tagging & description
Google Maps integration
Social media sharing links
Google Analytics
Photo galleries
Superior features can boost effectiveness
Each of your enhancements is available for integration into your site, as per your budget:
Video embedding with the help of e-videos
Shopping cart & online bill payment portal
Safe user registration and special access privileges
Patient satisfaction surveys
Secure physician referral forms
Patient education library on your website
Full service email accounts
Pay-per-click (PPC) marketing options
Search engine optimization (SEO)
The most efficient websites are visual, functional and findable. There are thousands of designers out there who can design beautiful websites. But the real challenge is designing a visually effective, functional website that comes up high in search engine rankings and draws traffic. Your website should cover HTML and title page optimization, internal links, site maps, keywords, meta data and a patient education library. These development features all contribute to your websites relevance and help pep up your search engine rankings.
Get to know how web design and development programs can boost your practice marketing efforts.
