subject: Small Oil Companies Use Smart Marketing To Satisfy Their Customers [print this page] These days many people are used to a disappointing customer experience such as impersonal service, lackluster products and no effort to go the extra mile. Smart companies, however, are placing a greater emphasis on providing an excellent overall experience for their valued customers. These companies set themselves apart by striving to provide the highest-quality products and services.
Small, independent oil companies in particular are working hard to ensure that their customers keep coming back. They accomplish this by providing an array of value-added services and solutions that make life easier and more convenient for today's active families.
Time is a precious resource for most busy families. That's why many people rely on automatic home heating oil delivery. When a customer signs up for automatic delivery, a service-oriented oil company will monitor the customer's typical usage as well as the weather conditions and temperatures. This allows the company to anticipate when the customer will need the next delivery of home heating oil. The customer doesn't have to worry about running out of oil. The hassle of monitoring the weather and oil usage is left to the oil company - it's truly a worry-free experience.
Online ordering for oil delivery is another option that makes life a little bit easier. Customers appreciate the time-saving element of being able to place an order by filling out a short form and making a couple of clicks. The most service-oriented organizations will even offer special discounts to their online customers. Companies that only offer ordering by phone run the risk of seeming old-fashioned by comparison.
Online bill paying is also a much-appreciated option. Instead of writing out a check, placing it into an envelope and taking it to the post office, an individual can simply pay online with a few clicks. From a long-term perspective, avoiding the extra paperwork and trips to the post office is also beneficial for the environment. If a customer still wants to avoid the hassle of snail mail, they can sometimes call and pay by a credit card over the phone.
Smart companies can also inspire good customer service by treating their employees well. Companies that take care of their people and provide a good work environment can in turn expect their employees to feel empowered when it comes to serving customers.
Small oil companies are also serving their customers wants by becoming a one-stop-shop for all of their home comfort needs. They have gone beyond offering the commodity item of home heating oil and branched out to offer heat pumps, furnaces and air conditioners.
A customer won't have to hire a separate air conditioning contractor They can simply reach out to the company that they've already been doing business with. The best companies will have factory-trained technicians that are able to install and service a wide variety of brands. They'll also have the research and statistics available so that their customers can make the best decisions.
