subject: Promotional Pens Make A Difference [print this page] Promotional pens are a great way to promote your business. Think of these as your company personalised pens. They make your business personal because people will see your company logo each time they reach for their pen.
Why would you not want your company name lying around on someone's desk all day? Think of your business name being in front of someone all day on his or her desk. Day after day they see your company name. Who do you think they are going to call when they need your product or service? They will call you of course.
Each time you hand out your pen, remind the person that your contact information is on your printed pens. You can also include your sales message on your pens. Read the message to the person before handing it to him or her.
When people reach for your pen, they will read the message and remember you said it when you handed them the pen. This is a great sales tool. It keeps on selling even when you are not around.
For less than a dollar, you an buy a smooth writing pen. You can find them for less, but do not base your pen purchase on price only. You want a functional pen that will keep working after you hand them out.
People will throw it away after one use and you will be remembered in a negative way. Have you ever had to reach for a pen in a hurry to write down something important only for the pen to fail to write? You probably tossed the pen in the trash in disgust. You do not want your company name on a pen like that.
You do not have to purchase the most expensive printed pens you can find. You can buy nice writing, reliable pens, that put your company in a positive light, for a reasonable price. Shop around for the best pen at the best price.
Many business owners buy a one year supply of pens at the end of the year. This way they have all the pens they need for the coming year, and they will make sure to take a business deduction at the end of the tax year.
For those special customers, buy expensive high end pens with your business message written on them. Your high end customers will appreciate having a fine pen, with your business name on it, in their pocket.
