subject: Top Reasons Why Keyword Selection Is Important [print this page] There are many things that you should think about when you are planning a website, and foremost of this is the search engine optimization (SEO) approach that you will be using to promote it. And as you may already know, at the heart of every SEO campaign is a good keyword selection.
Almost everyone's target when it comes to creating a website is to earn money from it. And for that to be possible, your website has to rank well in the search results. Of course that is not an easy thing to achieve. With so many phases the search optimization process has to keep in mind and with the overall planning of your site, where should you begin?
Does this website creation process sound familiar? You've thought of a topic or niche for your website. You design what it will look like from the logo to the navigation. You create content for it which can be articles, pictures or videos. Then lastly, you go out to the world and promote your site.
While it looks like the common and logical way of doing it, there is still a very important step that is lacking here. And that is in researching for a good keyword selection.
Your keyword selection is the most important component of your whole website, without it your site would crumble down like a building during an earthquake. Even your whole optimization strategy and content should rely on your chosen keywords because it is how your target audience will eventually find you through the search engines.
Also, if you are monetizing your site using Adsense and other similar advertising services, there is a possibility to take home big profits if you are targeting high paying keywords on your site. These are keywords that have advertisers who are willing to pay more for each click.
Some people will tell you that it often equates to a very low traffic when you are not targeting really good keywords. At the worst case scenario, you can even get zero traffic. This is probable especially if you did not properly plan your whole site creation process. The importance of keywords is again shown here because how can your target market ever find you if your website is not even optimized for the right kind of keywords?
To help make it even clearer, here is a good example. Let's say you have a website that offers landscaping services. However, you did not conduct a keyword research more so use a keyword research tool and therefore did not use any targeted keywords on your website's content. Now do you think the search engines can easily rank you high in their search results for queries related to landscaping and landscaping services? Certainly not and you can also expect a very poor traffic level to your site as well.
It is actually all too easy to find your major set of keywords. It takes a keyword research tool, a clear understanding of your product and of your target market, and a whole lot of common sense especially in selecting your keywords. Mix these all up and you will no doubt have a great keyword foundation to build your website on. And when you do the right kind of marketing and SEO, a big web traffic will soon follow. Again, a lot of people tend to forget the importance of having an effective keyword selection thinking that all they need to succeed is a content-rich website. While content may be king, keywords still rule supreme. Because good content is usually only good if it is partnered with a well-researched keyword.
