subject: Finding The Triggers For Your Audience [print this page] Psychology is a useful thing in most areas of business. It comes in particularly handy when it comes to marketing, enabling a company to predict fairly accurately how their target market is likely to react. It also comes into play in that other well-known form of internet marketing, search engine optimisation. Paying attention to the psychological techniques used in marketing can make your on-page search engine optimisation campaign more effective.
One particularly interesting field in marketing psychology is studies of personality type. These studies, common in basic psychology, extend the knowledge of the four main personality types to predict what their reactions will be. The four types are not evenly dispersed throughout the population. It is to be remembered that your own target group needs to be researched fully before you can use any techniques based on this kind of theory.
It is interesting to note that the four types are likely to find different things tempting. You can use this when designing SEO content.
*The competitive personality tends to be motivated by things that will boost status, such as receiving news first before everyone else, or purchasing rare goods. An example of a tactic to use for this type with SEO is to offer special news via newsletter.
*Internet users with spontaneous personalities tend to follow their first impression, pursuing a thrill. Things like free game applications may appeal to this personality type.
*The type of the humanistic personality is motivated by a certain amount of community spirit. It is possible to appeal to people within this group by creating a supportive community on your site, and interacting with them.
*The methodical personality type is more likely to be intrigued by thorough information than by anything else. Presenting your site as a reliable resource may give you some success with this particular type of personality.
