subject: 24-Hour Internet Business [print this page] Pay Per Click (PPC) is a method of paying for advertising on the Internet based upon the number of times your add is clicked. This is different than paying for each time your ad is seen (each time an ad is seen, that is known as an impression), which is known as CPM (Cost Per Thousand Impressions). The rate at which someone clicks your ad is known as the click through rate (CTR).The costs for ads depends on the key word(s) you target. Some keywords are particularly in demand, so the cost can be very expensive. It is for this reason, unless you have significant resources, you need to develop a niche and target lower cost keywords and then build from there. PPC is a great way to make a lot of money and to drive traffic to your site or an affiliate site, however, you need to know what you are doing, or you will blow through a lot of money.If you want to know more about this article you can visit atPay Per Click (PPC) is a method of paying for advertising on the Internet based upon the number of times your add is clicked. This is different than paying for each time your ad is seen (each time an ad is seen, that is known as an impression), which is known as CPM (Cost Per Thousand Impressions). The rate at which someone clicks your ad is known as the click through rate (CTR).The costs for ads depends on the key word(s) you target. Some keywords are particularly in demand, so the cost can be very expensive. It is for this reason, unless you have significant resources, you need to develop a niche and target lower cost keywords and then build from there. PPC is a great way to make a lot of money and to drive traffic to your site or an affiliate site, however, you need to know what you are doing, or you will blow through a lot of money.If you want to know more about this article you can visit at Blogging For Money
