subject: Manage Sales Effectively Through A Leads Management System [print this page] Potential customer information lying around on desks, or in pockets will not necessarily increase sales. Until there is a proper leads management system installed product sales will suffer. Interest negated through improper handling of paper documents or disconnects between different technical systems affect the bottom line. Implementation of new methods can make a difference.
It is critical to have contacts that have interest.
Strategy and planning for improvement and to meet projections are important but until there are customers nothing else is more of a priority. Brain storming SEO specialists, webmasters and marketing gurus can provide a plan for the next set of steps. In the meantime the curve on the charts continues downward. More importantly nothing is moving out the door in the way of products or services. The stagnation is broken when plans are put into action.
Hard work brought in the leads.
Scanning printouts from an email campaign or volume leads from internet marketing cost the business money. Computer hardware and software needed to support electronic canvassing have maintenance and purchase price to consider. Not to mention constant operating system upgrades and peripheral supplies to ensure information is not lost. Even door to door and pounding the streets with handouts or other conventional methods means that someone must be paid.
A leads management system can follow up potential customers.
Once the duplication of effort to capture information led to errors but internet marketing data captured at the website can be passed on or downloaded into another application. Often with requests for information via telephone the cryptic notes and comments from staff once entered become legible to other office members. Sheer volume can require that a lead passes through many staging areas before converted and entered into a database. When the flow stops the business must still pay employees while they wait.
Tracking is important.
Do not fall short on prospects now in the system. Requests, information, sales calls, potential for repeat business will help in the maintenance of contact for marketing and customer service. The length of time becomes more important for discounts and tracking of company personnel assigned to an account. Their performance and that of the entire office can be monitored for improvement.
Review of staff assigned is made easier by having a database of all contacts from lead to prospect to customer. When mismatches occur the history is available for personnel decisions. Flags can be set for potential in other product lines or business enterprises.
