subject: Why And How To Change Your Company Logo? [print this page] A corporate logo is a graphical illustration of the business identity in the marketplace. It represents the image of the organization. It portrays the nature of business of an enterprise truthfully and attractively. A logo also reveals the vision, values and mission of the company. It plays a crucial role of the face of an organization. A trademark is an unchanging identity of the enterprise. At times the entrepreneurs feel the need of changing their company logos to promote their business effectively. These are the times when the corporation re brands itself, enters into merger or an acquisition. Under such circumstances the changing of the trademark becomes unavoidable.
Reasons for changing a logo:
There are several reasons for changing the present logo design of the company. Many times during the course of business the enterprise enters into an agreement or an acquisition. The company requires highlighting this development in the logo. An entrepreneur may plan to re brand his company. For this purpose, he should first change the trademark that carries an identity of the organization. At times the company also plans to change its current target customers. It then requires bringing some changes in its logo that appeal to its new target customers. Sometimes the management plans to signal a change in its marketing strategy, corporate direction or culture. It can signal this change first and in the best manner through the company trademark. Sometimes an existing graphic symbol becomes controversial due to some reason. Then the logo should be changed immediately. At times a legal requirement can arise to change the current corporate trademark. Many times old companies might find their logo obsolete. Their logo may not appeal to their target customers of modern times. This happens as generations change, their lifestyle changes and their thoughts. Logo can also be changed when it creates printing problems during the process of reproduction.
How to change the corporate logo?
The process of refurbishing the corporate trademark requires a great deal of forethought and caution. A logo designer should study and analyze the reasons of changing the logo. One should be able to project the changed business identity successfully in the trademark. You can customize the design elements and the layout in the new trademark to suit your needs.
