subject: Google Caffeine updated Off Page SEO Technique [print this page] Google has always listed News Items on the first page but this now seems to play a more important role, especially when you consider all the new features in the left side column.Therefore try to post in news sites. Search in Google with your keyword followed by "in the news" and try to post relevant quality content in the resulting websites.Google has started hating link trading. Therefore one should avoid link buying or link trading.One should also avoid doing reciprocal link exchange. They are likely to have an extremely negative effect on your website ranking and you may even be penalized by Google for doing such link exchange. Therefore one should remain very careful while doing link exchange and make sure that bring link form only those sites, which are of good quality and have not been involved in using any black hat SEO technique. The most important thing is that they must match the theme the of your website.
