subject: Is SEO Snake Oil? [print this page] Unethical techniques by SEO providers have generated a backlash. Many claim the entire industry is "snake oil". I can't blame them given how frustrated I have been trying to educate others and address this issue. Unfortunately within any profession, there will be authentic professionals and less-than-qualified alternatives. The less-than-qualified alternatives will thrive because sensationalism and over-promises sell. The reality of Internet Marketing, although exciting, isn't can't compete on the surface with false promises of quick ranking, unrealistic guarantees, and cheap pricing. It is worth the time for you to make sure you have the right provider on your team.
