subject: Improved ROI with Social Media Optimization [print this page] Author: sukirti Author: sukirti
It is rare to find a person, who does not have an account with any of the social networking sites. From politicians to film stars, from technicians to artists, students and teachers, staying at home moms to high flying career women---everybody seem to get hooked to these interactive sites. FaceBook, Twitter, Linkedin, MySpace and many others---do not only help us stay connected to our friends and acquaintances and spin a social circle around us, they can act as a powerful mode of advertising and publicity. The greatest marketing advantage that these social media offer is---you get a readymade, highly qualified audience for promoting your product. No wonder, social media optimization has emerged as one of the most important internet marketing techniques in the recent times.
We all can use the social media sites like savvy, but when it comes to social media advertising, it becomes quite difficult. With so many social media sites over there, launching and executing social media campaigns become a complex and time consuming task. Only professional internet marketers can help implement a social media campaign in a planned and systematic manner.
Social media optimizationnvolves a long list of tasks such as online brand building, spreading your marketing message all over the web, sharing links with relevant sites and driving traffic to your website through multiple backlinks.
A successful social media campaign should be based on detailed plans. A good marketer first sorts out the social media sites that will best serve his/her clients purposes. Then, the marketer draws a plan for updating the sites on a regular basis.
As a part of social media optimization, an internet marketer has to regularly post blogs to several blog sites. Blogger.com is a popular platform extensively used by the internet marketing firms for social media campaigns.
In addition to Twitter and FaceBook, the marketer should also hold accounts with such social media sites as Tumblr or LiveNation.
At the same time it is also important to set up an account with Ping.fm that can help automatically update all social media accounts.
In addition to that the marketer needs to regularly contribute articles to several article directories. From time to time, he will need to stream his blog posts and articles to facebook account, with keywords linking back to clients websites.
So you can easily understand that social media optimization is a complex procedure. If not done by professional marketer, it fails to yield any result. On the contrary, a planned social media strategy can give you tremendous exposure online. No wonder, businesses have woken up to the tremendous potentials of social media with increasing number of businesses willing to allocate a bigger budget for social media campaigns.About the Author:
