subject: What's RSS - For Marketers [print this page] RSS could be a technology that has the potential of overcoming several of the internet marketing challenges we have a tendency to face these days and turning into a most popular tool to induce 100% of your content delivered to your subscribers, furthermore a tool to assist you achieve top position search engine rankings.
The easy RSS explanation from the promoting point of view is that RSS is a straightforward to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, without the worry of spam filters stoping your messages, and to other "content shoppers" (alternative websites, search engines and so on).
RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites.
But some marketers are still afraid that not enough net users are using RSS feeds. Think once more ...
Whereas achieving not more than marginal penetration, its usage is growing with astounding speed.
Really, per a report from the Pew Net & Yankee Life Project, 5% (vi million) Americans online consume news and data through RSS aggregators. Therefore the market is already out there!
>> BUT WHAT ARE RSS FEEDS?
RSS content is delivered through RSS feeds --- straightforward files structured in a specific way.
These files embrace some basic info regarding the RSS feed (such as RSS feed title, logo, description, URL etc.) and the actual content you would like to deliver to your readers.
These content items are individual stories or articles (sometimes simply descriptions of articles actually printed on the net publisher's internet site), presented in a very linear list.
But RSS isn't only about text. You can easily use it to deliver audio content, video content and even PowerPoint shows and PDF files.
>> WHAT DO YOU NEED TO SUBSCRIBE TO RSS FEEDS?
The purpose of RSS feeds is to urge people to subscribe to them, thus that they'll constantly receive fresh data from you.
It's just like subscribing to e-mail newsletters, only that there is no e-mail concerned ... and consequently no spam or spam filters.
But to subscribe to your RSS feeds, your visitors want a special tool, known as an RSS aggregator.
RSS aggregators are special tools that may take an RSS feed and show it to the top-user. They come in many totally different forms and flavors, however the most popular are desktop applications and web readers.
In the case of desktop RSS aggregators (example: http://www.awasu.com), finish-users want to download them to their computers and install them there. Web-based mostly RSS aggregators (example: http://www.bloglines.com) on the other hand are websites where users will create their own accounts and then use those websites to view RSS content directly from their Net browsers.
Once installing an RSS aggregator or registering at a net-primarily based RSS aggregator net service, the user desires to proactively add the link to your RSS feed in to the aggregator to view your content.
Each time you update your RSS feed by adding new content things to the RSS file, the user is notified of that through his RSS aggregator, making the content immediately on the market to him, without it having to face any SPAM filters and alternative barricades on the way.
And, for the simplest half, most RSS aggregators are liberal to use, thus there is extremely no excuse to not get started today. And by the manner - thus are quite some RSS publishing solutions!
Yes, RSS is the free means of getting your content delivered each time.
