subject: Short Codes – Getting SMS Short Codes [print this page] SMS short codes consist of 5 or 6 digit numbers such as 70777. They are great mobile marketing tools for generating earnings and leads for your business. A means of generating leads with SMS is to make request to people and ask them to send a keyword via SMS to your shared or dedicated short code. Subsequently, you can do a follow-up immediately using an auto-responder; you can also decide to postpone the follow-up. Subsequently, when SMS is sent to you by a prospect, the number is saved automatically for follow-up in the future.
You may employ the short code for use as a brochure request service. This will allow prospects to send their email addresses via SMS; then, they will be sent an automatic "thank you" message, accompanied by an email with your brochure included. The recipients will make out time and go through the brochure.
Marketers also purchase short codes to be used for text 2 win competitions and voting contests; the purpose is to generate mobile phone numbers that will be used for future business promotion and marketing activities. Revenue is also earned with the purchased short codes.
There is so much you can achieve with SMS short codes. You can have paid content delivered to your client with Premium SMS short codes. The popular ones include videos, ringtones, wallpapers, games, ringtones and audio. For those involved in charitable activities, money can be raised for such purpose by receiving donations from donors via short code. The setting up of this can be done via the SMS gateway and api.
You can also use a short code to assist customers in locating your store or branch. It's as simple as the customers texting in their postcodes to receive auto response with details of your business nearest store, as well as the phone number.
A mobile marketing company can help you achieve a setup with a shared short code as soon as possible. With the necessary set up, you can also receive incoming SMS email notifications. It is also possible to store your incoming texts and incorporate date, time and phone number in the record. Importation and exportation of records is also achieved quickly and easily.
Guidelines for Compliance with Short Code Programs
It is obligatory for consumers to opt-in to a short code program using their mobile device; this is the lone condition on which messages could be sent to them.
Confirmation of intention for subscription to a fee-charging short code program by consumers must be specified; this is accomplished by saying yes' in the reply message to a welcome message.
Every alert service or subscription that intends having regular or recurring messages is obligated to create a compliant-opt-in confirmation message.
There's also specification on what the confirmation message will contain; it includes name of the content provider, description of the program, the planned frequency of alerts, and guidelines on how to opt-out from the service or obtain assistance. The message must also contain the rate/cost disclosure.
