subject: Interactive Website Design Encourages Sales And Boosts Trust In Brands [print this page] One way to engage with customers is through a website that boasts an interactive website design. It will draw in more visitors than a static website will, and it drives interest from customers.
It will help people find information more easily, which is vitally important. If a potential customer gets lost in a website, they're more likely to leave. A cleverly designed and constructed website reinforces the branding message that exists with your product.
Informative and helpful content will help you to position yourself as an expert, which in turn builds your reputation as a voice of authority and a trusted brand. If the content is interesting then people will share it. This kind of back linking will drive other people to your site that you may not have previously targeted. It will encourage other websites to link with yours and boost your popularity.
By tracking visitor statistics to your website you can see what things people are interested in, which will give you an added insight into your business.
Ultimately it boils down to how an interactive website can help your business grow and expand, but that's simple. Encouraging people to visit your authoritative site will build trust in potential customers so you can convert browsing into sales.
You can make your website interactive by implementing some really simple features, such as a Blog with comments turned on, or allowing comments on a static page. Forums are popular because people can voice their opinions, but you need people to moderate it to monitor what is being written.
Whilst these are the simplest suggestions, there are plenty of more sophisticated options open to you. The thing to remember is you don't want to spend all your time on the website when you could be working on your business, so be realistic about what you can achieve, or how much you can afford to pay an expert to do it for you.
